Mr. Deepak Mittal is the Managing Director of Sonalika ITL. With decades of auto industry experience and insight, he is recognized as an ardent economist by the auto sector. He followed in the footsteps of his father, the "tractor titan" LD Mittal, when Sonalika was just an idea that was taking root, and nurtured it into making it the empire it is today. It is his conviction that has positioned Sonalika ITL as India’s third largest tractor manufacturer.
Mr. Mittal has been instrumental in navigating Sonalika’ s success under the brand name of SOLIS, across the world. He manufactured the first Sonalika tractor in 1996, and its immediate sale imbued in him the importance of great customer relationships, now one of the cornerstones of Sonalika’ s identity. Towards this goal, he has relentlessly pushed Sonalika to invest and prioritize research and development, to translate farmer feedback into actionable insights for innovation. Under his guidance, Sonalika ITL has successfully introduced new breakthrough services and products, exporting over 75,000 tractors annually. From the company’s first export to Ivory Coast, Sonalika is today the only Indian company with an impressive presence in 25 European countries, and among the most preferred tractor brands internationally.
To meet booming international demand from over 85 countries, Sonalika has established world’s number 1 integrated tractor manufacturing plant in Hoshiarpur, Punjab, the ‘World Plant’ with an annual 3 lakh capacity. Today, Sonalika has 7,00,000 loyal customers across the globe, and is the brand of choice for the international farmer.
Personal interests: Mr. Mittal practices yoga, meditation, and enjoys trekking.
CSR: Mr. Mittal has been the living embodiment of the famous quote: "Never respect men merely for their riches, but rather for their philanthropy; we do not value the sun for its height, but for its use." He established the Sonalika Charitable Trust in 2002. As a CSR leader, he is known in the local community to invest time and energy in developing the company’s corporate social responsibility initiatives. One such initiative, LIFE (Living in Family Environment) provides permanent residential care to orphaned and abandoned children. He also established the Clean & Green Association, which is known across Punjab for regular cleanliness and tree plantation drives.